Shopping Cart
AFTCO Tackle Enters New Era of Product Focus with Robby Gant

AFTCO Tackle Enters New Era of Product Focus with Robby Gant

New Tackle Brand Manager, Robby Gant, joins the AFTCO family to increase focus on offering dependable, flawlessly performing tackle.

 

As Tackle Brand Manager, Gant will spearhead product development, sales, and tackle operations for our 60+ year old company. After a recent expansion into consumer hardgoods, we look to capitalize on the success of our Japan-built Saiko Pro 100% Fluorocarbon leader and Fishing Fillet Knifes made from German steel.

Gant is a 20+ year industry veteran who previously served as Shimano's West Coast Regional Sales Manager, Senior Sales Manager, and Senior Product Manager. "We're extremely excited to have Robby join our family," says AFTCO President Casey Shedd. "Robby has been directly responsible for some of the fishing industry’s most notable products. His product development skill set will enable AFTCO to meet the demands of serious saltwater and freshwater anglers alike."

Family owned and operated for three generations, we revolutionized the big game tackle industry with the introduction of imaginative concepts for rod builders like Big Foot® roller guides and swaged aluminum Unibutt® rod butts. The world's leading saltwater fishermen have long relied on our fishing tackle for consistent dependability and flawless performance. To preserve such a valued endorsement, we maintain a program of quality control over the creation of each product bearing the AFTCO name. Beginning with carefully selected materials, we utilize highly specialized machining, finishing, and testing processes to ensure an extra margin of excellence.

We believe there's a closely linked value system between Robby and the company. "Today it seems to be all about private equity acquiring a suite of brands. They pump money into marketing with little long-term product consideration and ultimately flip the brands for someone else to do the same. That's not us. Moreover, I firmly believe the market isn't calling for more cheaply sourced product with a manufacture's logo slapped on it. Robby is aligned with that vision and a whole lot more," says Shedd.

AFTCO tackle products take years to develop and are proudly field-tested by industry leading captains, guides, and anglers. During the testing phase, products are fine-tuned at our Santa Ana, California headquarters until they meet strict production tolerances. As a result, we build precision parts and products manufactured to withstand the test of time.

Gant will have the full support of our industry leading product development, marketing, and operations resources that have led to ICAST New Product Showcase Best of Apparel Category wins in 4 out of 5 categories at the 2018 and 2019 shows.

Check out our full lineup of saltwater fishing tackle here.

 


Related Posts

FRESHWATER
video-https://www.youtube.com/watch?v=NzJbgLXiiO4
FRESHWATER
video-https://www.youtube.com/watch/?v=fEoahAaByiQ
SALTWATER
Fish Gaffing 101: How To Gaff A Fish
Fish Gaffing 101: How To Gaff A Fish
There are a few basic tips to keep in mind when it comes to closing the deal on a trophy fish. AFTCO's Greg...
Read More
SALTWATER
Gaff Hook: Options & Explanations
Gaff Hook: Options & Explanations
Looking for more information on a fishing gaff hooks? AFTCO's Greg Stotesbury breaks down your options for ...
Read More
SALTWATER
How To Select the Right AFTCO Gaff
How To Select the Right AFTCO Gaff
AFTCO manufactures 33 different sizes of aluminum and fiberglass fixed-head and flying gaffs. How do you de...
Read More
FRESHWATER
video-https://www.youtube.com/watch/?v=PHMyHHpyo4Q
bass fishing
FRESHWATER
FRESHWATER
SALTWATER
FRESHWATER
SALTWATER
FRESHWATER
video-https://www.youtube.com/watch?v=k8EUBl25WUc
FRESHWATER
video-https://www.youtube.com/watch?v=jwsEfVNzrrI
SALTWATER
video-https://www.youtube.com/watch?v=9ChV_fG2fuQ
FRESHWATER
video-https://www.youtube.com/watch?v=UN7gYhFW4Qo
FRESHWATER
video-https://www.youtube.com/watch/?v=JBmr-5IvvWY
SALTWATER
FRESHWATER
video-https://www.youtube.com/watch/?v=UTMcknuoWxc
FRESHWATER
FRESHWATER
video-https://www.youtube.com/watch/?v=CR82Rb9AM3Y
conservation
conservation first
FRESHWATER
SALTWATER
video-https://www.youtube.com/watch/?v=b3jfre99WM0
conservation
conservation first
FRESHWATER
FRESHWATER
FRESHWATER
video-https://www.youtube.com/watch/?v=Leg3aw2Hhds
BASS BOOT CAMP
FRESHWATER
video-https://www.youtube.com/watch/?v=NSt8x_LJqJ0
bassmaster
clifford pirch
FRESHWATER
bass
bass boot camp
FRESHWATER
bass
bass fishing
BASS PRO TOUR
BPT
FRESHWATER
LAKE TOHO
MAJOR LEAGUE FISHING
michael neal
MLF
RUSS LANE
bass
bass boot camp
FRESHWATER
video-https://www.youtube.com/watch?v=G66msnMzxF0
bass boot camp
FRESHWATER
video-https://www.youtube.com/watch?v=-cw7_mCtGiI
FRESHWATER
video-https://www.youtube.com/watch?v=B0gcmupVT0I
FRESHWATER
video-https://www.youtube.com/watch?v=35fF8qxuUrk
SALTWATER
aftco
fishing
FISHING REPORTS
jigging
king mackerel
Panama
SALTWATER
san blas islands
shimano
snapper
surface tension
FRESHWATER
bass boot camp
bass fishing
bassmaster opens
FRESHWATER
john zeolla
tournament bass fishing
video-https://www.youtube.com/watch?v=8upxlaiGh64
AFTCO
Bill Shedd
commercial swordfishing
conservation
gillnets
pilikia
SALTWATER
Swordfish
SALTWATER
video-https://www.youtube.com/watch/?v=Ishi1GamOk8
FISHING REPORTS
FISHING VIDEOS
Florida Flats Fishing
Inshore Fishing
jason arnold
Red Drum
Redfish
Redfish Fishing
SALTWATER
surface tension
Tides Right Charters
bass boot camp
bass fishing
bassmaster
bassmaster opens
FRESHWATER
john zeolla
lake champlain
largemouth bass
smallmouth bass
video-https://www.youtube.com/watch?v=THaJD_6mVZA
aftco
bad company
bluefin
calico bass
catalina island
dolphinfish
freedom alliance
freedom fighters outdoors
mahimahi
rockfish
SALTWATER
tuna
war heroes on the water
antique tackle
Bluefin Tuna
C.P. Morehouse
dave pfeiffer
flying fish
giant tuna
greg stotesbury
linen line
linen one tournament
SALTWATER
shimano
tuna club
tuna club of avalon
AFCO
BASS FISHING
FISHING CLOTHING
HEXATRON
HYDRONAUT
ICAST
ICAST 2018
SALTWATER
aftco
AFTCO Women
Journey South Outfitters
Moe Newman
Monique Newman
Monique Savoy
SALTWATER
video-https://www.youtube.com/watch?v=eSgmVtOLzIM
bass
FRESHWATER
Jared Lintner
video-https://www.youtube.com/watch?v=Af4QmDtfj5I
FRESHWATER
SALTWATER
FRESHWATER
SALTWATER
bass boot camp
FRESHWATER
video-https://www.youtube.com/watch?v=0DchWQuEJUs
FRESHWATER
SALTWATER
surface tension