Bill Shedd is the Chairman and CEO of the American Fishing Tackle Co. (AFTCO), a recreational fishing brand now in its third generation as a family business. Along with his three children, he oversees AFTCO’s fishing tackle and clothing divisions.

For over 30 years, Shedd has volunteered over 15,000 hours to conservation projects spending more than 500 hours a year on marine conservation and recreational fishing industry issues. He currently serves as Chairman of the Board of Directors of the Coastal Conservation Association of California (CCA Cal) and the Hubbs/SeaWorld Research Institute (HSWRI). He also serves on the Board of Directors of the Center for Sportfish Policy (CSP), International Game Fish Association (IGFA), and the California Artificial Reef Enhancement (CARE) program.

His past includes serving seven years on the Board of Directors of the American Sportfishing Association (ASA), and as Chairman of the ASA Government Affairs Committee for over 25 years. He was the Co-Founder of United Anglers of Southern California (UASC), where he led that group’s efforts to develop the white seabass grow out facilities to support the hatchery and played a key role with UASC in the effort to eliminate set gill nets in California. In 1989 Shedd started the AFTCO TAG FLAG program in both the Atlantic and Pacific, which for 18 years played a major role in increasing awareness of and participation in tag and release. He also served on the board of United Sport Fishermen (USF), the Guy Harvey Ocean Foundation (GHOF), and on the NOAA Marine Fisheries Advisory Committee (MAFAC).

Recognition of Shedd’s fishery conservation efforts include: the ASA Lifetime Achievement Award, the CSP Eddie Smith Manufacturer of the Year Award, the UASC Bill Ray Memorial Award, the IGFA Conservation Award, the California Outdoor Writers Association Man of the Year Award, Bill Poole Memorial Award, and the MotorBoating Best of the Year Award. Shedd is also in the American Sportfishing Association Hall of Fame. In 2018 he was asked to be the keynote speaker at the NOAA Fisheries and Atlantic States Marine Fisheries Commission National Recreational Fisheries Summit.

Bill & his wife of more than 40 years, Jill Shedd, reside in Southern California. Both enjoy their four children Cody, Carie, Christie, and Casey and six grandchildren. Bill is a graduate of the University of Oregon and while in his 70’s still surfs and fishes on a regular basis.