AFTCO has always taken a Conservation First approach to its business, and in 2018 we will continue our commitment to conservation through a range of conservation-driven initiatives for the freshwater market. Some of these conservation-focused programs include: AFTCO's Live Release Bass Bus, community crowdsourcing conservation grant opportunities, the AFTCO Bank Bag Incentive Program, and a range of other programs aimed at honoring our company heritage. In addition to our 10% Pledge, we will commit our company time and resources to the freshwater bass community. AFTCO Chairman Bill Shedd has donated over 10,000 hours to conservation projects and leadership across the country, and continues to be a strong proponent for preservation causes. AFTCO also plans to support the youth fishing movement through Collegiate fishing and more.
AFTCO CONTRIBUTES MORE THAN 10% OF COMPANY PROFITS TO FISHING CONSERVATION, PROTECTING OUR RESOURCES, AND ENSURING A SUSTAINABLE FISHERY FOR FUTURE GENERATIONS THROUGH OUR 10% PLEDGE TO PROTECT & CONSERVE.