Both AFTCO and Guy Harvey share a tradition of ocean and marine conservation. As with all purchases of AFTCO products, a percentage of sales from Guy Harvey clothing goes toward ocean and fishing conservation issues. The sale of Guy Harvey apparel enables AFTCO to donate more than $200,000 to the Guy Harvey Ocean Foundation each year. In times of need, the contribution is even greater. In 2010 after the disaster in the Gulf, more than $500,000 was raised through the sale of 50,000 special edition Save Our Gulf t-shirts. This money was donated to the Guy Harvey ocean foundation and used to study the impacts that the Gulf oil spill had on our oceans.