Reducing our reliance on single-use plastics and eliminating unnecessary plastic in our products and packaging reduces land-based sources of plastic pollution.
The Responsible Packaging Movement
We've set goals to make major shifts towards responsible packaging. That's why we've joined prAna's Responsible Packaging Movement to help get us there.
Why Aren’t We Moving Faster?
Supply chains move slowly, and our design/production planning often extends 24 months into the future. Additionally, there are real costs associated with these changes which means analyzing and prioritizing needs while working through the increased cost structure.
These goals will help us improve and provide visibility into where we are heading as a company. We have a long way to go to truly reduce the impact of AFTCO products on our fisheries. It starts with acknowledging the simple truth that all products we make affect the environment. While we can never eliminate that impact, we can strive to greatly reduce it.