Milt Shedd Book - Meeting Triumph and Disaster – AFTCO
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Meeting Triumph and Disaster

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If you can meet with Triumph and Disaster and treat those two impostors just the same...yours is the Earth and everything that's in it, and—which is more—you'll be a Man, my son! Rudyard Kipling

As AFTCO’s former chairman, Milt Shedd set the principles and tone for the AFTCO of today. Meeting Triumph and Disaster was originally written for the Shedd family with the intent to pass lessons on from one generation to the next. With AFTCO now celebrating 60 years of family business, we felt it appropriate to share a personal story with the broader AFTCO family—our customers.


Milton Shedd co-founded history's most famous oceanarium, forever changing humanity's relationship to the ocean. Yet SeaWorld was far from his only achievement.

Author Conor Friedersdorf vividly recounts an adventurous childhood in 1920s California, a family trying to survive the Great Depression, a young man who snuck behind Japanese lines in World War II — where he penned love letters to his wife — a "hall-of-fame" angler in the style of Zane Grey, and an entrepreneur who shaped the golden age of amusement parks.

Friedersdorf presents the fullest-ever account of how SeaWorld began. And he shows how MIlt Shedd's love for the ocean led to the creation of a pioneering foundation dedicated to marine research and conservation.

In this narrative of Shedd's professional and personal lives, Friedersdorf not only engages those of us interested in SeaWorld but tells the story of a man's passions and how he succeeded in organizing his life around them. As the former chairman and guiding light of AFTCO, we hope that Milt Shedd's personal family story provides our customers a better insight into AFTCO.

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5.0 Based on 4 Reviews
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Filter Reviews:
tamara Z.
United States United States
Great book!!!

Great site , ordered at Christmas time and it arrived in a timely matter!!

Dana K.
United States
Good story!

This was an interesting story about the founder of Sea World. Would recommend to others

Travis S.
United States
So Good

I don’t read to many books but this was so good I couldn’t put it down. I would recommend it I love the Afco company and all the stuff they put out so it was nice to read some background info on them

Steve J.
United States
Life changer

The meeting of triumpth and disaster is a quote and an amazing set of standards that exemplafi Milt Shedd. Its a great reminder to is all to leave this planet a little better than we arrived. Ill be sharing this with my children.

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